In recent years, Yen Bai has built and developed unique tourism products in each tourism region, creating new highlights for the province’s tourism industry. The province has taken comprehensive and creative measures to build and position the tourism brand "Yen Bai – A Convergence of Northwest Colors,†aiming to develop a green tourism ecosystem based on value chains.
Core tourism products include: eco-tourism, wellness and resort tourism; experiential and adventure tourism; ethnic culture and festival exploration; historical and cultural site visits; and sports and recreational tourism.
In the Thac Ba Lake region and along the Chay River, efforts have focused on developing a rich and high-quality tourism product system, tapping into distinctive cultural values and national intangible cultural heritage such as the Art of Khap Coi, along with unique cultural and festival tourism products in Luc Yen and Yen Binh districts. Agricultural-based tourism services have emerged, especially festival-related offerings. The island-based agricultural ecosystem has become increasingly diverse, with tours involving grape, watermelon, and melon harvesting, as well as fishing and shrimp trapping, forming valuable agri-tourism experiences.
In Yen Bai City and surrounding areas, entertainment and leisure services have been developed, with investment in accommodation infrastructure meeting tourist demands. Homestay networks utilizing rental homes for international visitors have been established in the city.
The western tourism region has prioritized the development of eco-cultural tourism products closely linked to the preservation and promotion of natural heritage and local cultural and historical values. Since 2021, this region has developed branded, unique tourism products, and several destinations have gained international recognition, helping to strengthen Yen Bai’s tourism brand. Cultural and festival tourism products have become annual attractions for visitors, closely tied to the preservation of traditional ethnic cultures.
Adventure tourism in Yen Bai has rapidly developed and established its own brand. Many new offerings have been launched, such as eco-resort tourism, hot mineral springs, and cultural experiences with the Thai, Hmong, and Muong ethnic groups, attracting large numbers of tourists. High-end resorts are increasingly emerging, and seasonal flower fields in Khau Pha Pass, La Pan Tan, De Xu Phinh, and Che Cu Nha are being planned to attract visitors.
In the Bac Tran Yen – Van Yen tourism region, spiritual tourism products associated with cultural and traditional festivals have increasingly affirmed their brand and appeal. Several potential products in Van Yen have initially formed and shown promising development. Tourism offerings are becoming more diverse and professional, with notable highlights in nature exploration, resort and herbal wellness tourism targeting international markets. Tran Yen District has seen initial success with historical-education tourism and golf tourism.
Manh Cuong
